About Building The Machine

Built by Eric Friedman and Jonathan Grana, BTM is a transparent way of sharing everything that was previously and privately in Eric’s digital notebook.

Building The Machine is the culmination of 10 years of notes that I have been sharing with CEOs with links, articles, videos, podcasts, and other helpful content all focused on building the machine inside a startup. If you are interested in bringing on someone to help you do this inside your organization I would love to talk further.

Whether you are a CMO working on building the marketing machine, a CTO scaling your engineering machine, a head of growth creating the growth machine, or a founder looking to build the parts of the company to fire yourself this is a resource for you.

Eric Friedman

Eric Friedman

I have spent the past 10 years 1:1 with founders and recognized that larger events (1:N) scale better - and now for the first time opening up all the accumulated resources I have, for a N:N experience. The purpose of networks and information is to spread far and wide and I hope that you find this curated directory of sorts helpful.

Eric Friedman
Jonathan Grana

Jonathan Grana

I've been an engineer in NYC startups for the past 10 years ranging from Seed to Series D. I co-founded the company Interseller that is used by sales and recruiting teams in some of the fastest growing startups. Helping to curate product and engineering resources that successful startups use to succeed.

Jonathan Grana